With industry giants such as Regus & WeWork competing at either ends of shared office space spectrum, we find numerous office providers who are starting to position themselves somewhere in between – with no clear cut definition of their target market.
A once relatively unknown industry is now being considered by multibillion dollar per-year companies, as it presents a cost-cutting method to operate their businesses with a strict fiscal bottom line in mind.
Once considered feared competitors to be reckoned with, the global recognition and media attention that these industry giants are garnering actually benefits the smaller shared office space providers.
How, you ask, can small businesses benefit from the ever growing giants within an industry?
I pose this question to you: Have you ever had a pizza from Domino’s? You know the price, the quality, the speed of delivery, the shape, size, and consistency, but you’re never wowed by the end result. It is a quick alternative that hides itself behind flashy marketing and a cell phone app. They don’t know you, the customer. They don’t know the specifics of your order (unless you tell them, time after time). They are a generic food factory servicing the masses, without the ability to cater to each of their clients’ immediate needs specifically.
Now, have you ever eaten at at your local pizzeria,owned and operated by a family in your very own neighbourhood? These are the same